TVBlog
by David Goetzl
It won't be long before the media industry gets a sense of the government's stance on the proposed Nielsen-Arbitron merger that promises to have a resounding impact on media measurement. … Read the whole story
by Sarah Mahoney
In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're … Read the whole story
-
by David Goetzl
CBS and Time Warner Cable agreed early Tuesday to keep talking and prevent a blackout of CBS stations in New York, Los Angeles and … Read the whole story
by Wayne Friedman
A majority of TV influence/recommendations comes from "word-of-mouth" face-to-face conversations, with digital social media taking a back seat. CBS Corp. Chief Research Officer David … Read the whole story
-
by Wayne Friedman
CBS may have won the highly visible 18-49 viewing crown among all broadcasters last season -- but that doesn't mean it has abandoned its … Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia reported that revenues fell 11.9% from $47.9 million in the second quarter of 2012 to $42.2 million in the second … Read the whole story
by Tanya Gazdik
Esurance is rolling out another tennis-focused marketing campaign including a TV spot. The spot, called "Tennis for the Modern World," features the world's #1 … Read the whole story
by Wayne Friedman
With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this … Read the whole story
by Sarah Mahoney
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid … Read the whole story
by Joe Mandese
Demonstrating just how significant a development the merger of Publicis and Omnicom is for the overall media industry, it was the lead question posed … Read the whole story
COMMENTARY
by Gary Holmes
What went wrong with "Arrested Development"? Why was one of the most widely anticipated shows of the year such a dud -- its inexplicable … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google made some impressive basic decisions in designing Chromecast, which puts almost all of the power and innovative possibilities into the hands of a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Time was when looking for media leverage meant one thing: looking for the best pricing on TV. Turns out the announced merger of Publicis … Read the whole story