TVBlog
by David Goetzl
The land of Shakespeare uses descriptions of media behavior that at least bear some consideration for the American lexicon. Terms such as multi-tasking and dual-screening employed in industry reports
and … Read the whole story
by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
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by Wayne Friedman
While DirecTV continued to make gains in subscribers in other countries, it lost ground in the U.S., according to its recent mixed second-quarter results. … Read the whole story
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by David Goetzl
As Time Warner Cable and CBS continue to extend deadlines that could lead to lengthy station blackouts in large markets, darkness continues for stations … Read the whole story
by Wayne Friedman
Following on the heels of NBC's double-digit revenue gains earlier in the day, CBS also posted similar strong results for its second-quarter reporting period. … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
by Wayne Friedman
Crown Media's Hallmark Channel and Hallmark Movie Channel advertising revenue grew at a low single-digit percentage in the second quarter. Advertising sales for the … Read the whole story
by Gavin O'Malley
Hulu is scheduling a raft of original content. For starters, Hulu plans to debut six episodes of "The Wrong Mans" by early November, co-produced … Read the whole story
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by Amy Corr
A father and son have a great deal in common in "Pediatrician," a TV spot for Volkswagen Argentina. A check-up at the pediatrician’s office … Read the whole story
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by Amy Corr
O’Charley’s launched a TV campaign featuring a new spokesperson, revamped restaurants and a new dinner and dessert menu. Brock Roland is a man who … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
With all the talk about second screens and multiplatforms and the challenges ahead, it's a good time to reflect on where the television marketplace … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the findings of a new GfK report, defining the actual viewing habits and preferences of subscribers to Netflix Watch Instantly, Amazon Prime … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Time spent online is set to surpass TV this year, eMarketer says. The main culprit is mobile, which has both expanded and liberated the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The CW continues to be profitable -- but not in the way you might think. Les Moonves, president and CEO of CBS Corp., said … Read the whole story