TVBlog
by David Goetzl
If he carries through with the threat, it sure seems as if Republican National Committee (RNC) Chairman Reince Priebus would be shooting his party in the foot. Priebus feels upcoming … Read the whole story
by Wayne Friedman
Twitter's social media volume does have a "significant" effect on live TV show ratings -- about a third of the time. The volume of … Read the whole story
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by David Goetzl
It's difficult to gauge how much the Time Warner Cable blackouts are affecting CBS-owned stations. But Sunday, three large stations experienced notable week-to-week drops … Read the whole story
by Joe Mandese
In a week that has begun with some troubling news for the value of traditional media outlets, an upbeat story is being released for … Read the whole story
by Wayne Friedman
Continuing to revamp the senior executive suite, David Levy has been promoted to president of Turner Broadcasting System. Levy -- who had been president … Read the whole story
by Wayne Friedman
Although the blackout of CBS stations by Time Warner Cable continues to be loud and visible -- via each company's advertising/promotion -- CBS says … Read the whole story
by Karlene Lukovitz
While The Discovery Channel birthed "Shark Week" 26 years ago for the usual reason of boosting traditional TV viewership (at which it's been wildly … Read the whole story
by Karl Greenberg
The effort, "Best Yourself," is primarily digital and social, but there is a 60-second TV spot as well. Intended to get people to engage … Read the whole story
COMMENTARY
by Joe Mandese
It's time to rethink how we use the word "digital," and how it relates to the ways we plan, buy, and yes, even programmatically … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
New research from Nielsen validates what marketers have been banking on for awhile. There is a relationship between Twitter conversations about a specific TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Time Warner Cable has a new plan for CBS, in effect saying: Go a la carte and see if your loyal viewers will pay … Read the whole story