TVBlog
by David Goetzl
Marketing of electronic cigarettes (e-cigs for short) continues to generate immense interest and controversy. So, with the controversy, where can e-cig marketers air TV spots? Check out this buyer's
guide. … Read the whole story
by Karl Greenberg
"We wanted to make a big statement that Audi TDI is here not just in one model but five models," says Lauren Angelo, director … Read the whole story
by Wayne Friedman
Traditional TV viewers are increasingly spending more of their time watching more digital video. While 40% of 18-34 viewers watch some digital video at … Read the whole story
by Tanya Gazdik
Bud Light, the official beer sponsor of the National Football League, is launching new TV creative and NFL- and team-specific packaging. "Quinoa," which broke … Read the whole story
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by Wendy Davis
Siding with TV broadcasters, a federal judge in Washington, D.C. on Thursday ordered online video service FilmOn X -- previously called Aereokiller -- to … Read the whole story
by Karl Greenberg
The campaign, which Land Rover says is weighted toward digital, includes Web banner ads that let people activate a Range Rover Sport driving experience … Read the whole story
COMMENTARY
by Shrikant Latkar
As the popularity of multi-screening grows, it will be crucial for marketers develop a multi-layered approach to content distribution that enables interactive engagement across … Read the whole story
COMMENTARY
by Farshad Family
The local news hour is coming to a screen near you, even the one in your pocket, throughout the day. Over the next five … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Viewers of Time Warner Cable were pissed they could not get CBS or Showtime. But, for many, there wasn't a clear picture about what … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Attention, multichannel service providers: Consumers are cheating on your TV Everywhere efforts. More than two-thirds of smartphone and tablet users haven't downloaded their pay-TV … Read the whole story
COMMENTARY
by Ed Martin
The official start of the 2013-14 broadcast television season is still two weeks away, but its biggest story is already beginning to play out: … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Microsoft's purchase of Nokia means only one thing to most people: a hopeful attempt to stir the software technology giant through the rough and … Read the whole story