by Wayne Friedman
More than half of the core U.S. TV viewing population viewed some streaming video in a given week. Some 51% of those 13-54 years … Read the whole story
by Mark Walsh
Yahoo on Monday launched an app version of its Screen video hub for iOS devices in connection with the announcement of its comedy fall … Read the whole story
by Wayne Friedman
CBS has struck a fall in-store retail marketing deal with Yogurtland for all eight of its comedy series. Starting Friday, Sept. 13 and through … Read the whole story
by Karl Greenberg
Mazda will be featured on a new show for the OprahWinfrey Network this week called the "The Customer is Always Right?" It is the … Read the whole story
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by Thom Forbes
With the intent of expanding its global business, NBCUniversal is bringing in television executive Jeff Shell to run day-to-day operations at Universal Studios as … Read the whole story
by Aaron Baar
In its 18th year of partnering with the National Football League as an Olympic sponsor, Visa USA is looking to give football fans the … Read the whole story
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by Amy Corr
DDB Chicago launched a 15-second TV spot for Skittles that will change the way you think of a toothless grin. In “Smile,” two teenage … Read the whole story
by Karlene Lukovitz
Patron Tequila is debuting a new series of TV ads as part of its "Simply Perfect" integrated campaign, which launched in June in print … Read the whole story
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by Amy Corr
truTV promoted Marissa Ronca has been promoted to senior vice president of development & original programming, and Michael Lanzillotta to senior vice president, general … Read the whole story
by Erik Sass
Jeremy Male has been named CEO of CBS Outdoor Americas, the company announced Monday. His appointment, effective later this month, comes as CBS Outdoor … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Broadcast networks this season will probably see even lower overall traditional ratings. The good news is that they can muse about how much nontraditional … Read the whole story
COMMENTARY
by Gary Holmes
The Aug. 25 episode of "The Newsroom" offered a line of dialogue that amused the small fraternity of geeks who think about media measurement. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform meant to bring traditional TV-like measurement to "broadcast quality" online video inventory. The … Read the whole story
COMMENTARY
by Farshad Family
As viewers continue to acquire tablets and smartphones, there will be ample opportunity to deliver more news to the engaged and mobile viewer. The … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When viewers see online content on a smart TV, they'd rather see the traditional TV commercial, not the pre-roll, according to new reserach from … Read the whole story
COMMENTARY
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In the boardrooms and studios of the creative services and customer experience industry, otherwise known as advertising, failure is an old friend. The concept … Read the whole story