TVBlog
by Ed Martin
We have lately been led to believe that the oldest way of enjoying television isn't necessarily the most powerful -- one show at a time, as it is telecast, with … Read the whole story
by Wayne Friedman
Watching a video on a big living-room TV screen can be good news for streaming TV-video producers -- especially those video segments that are … Read the whole story
by Wendy Davis
Online video company FilmOn X is asking U.S. District Court Judge Rosemary Collyer to reconsider her order prohibiting the company from streaming TV shows … Read the whole story
by Wayne Friedman
Strong viewer engagement with a TV program is closely correlated with the next-day ability to remember a TV commercial. This is a positive indicator … Read the whole story
by Erik Sass
The Bronx Bombers are landing at a new radio roost, with Wednesday's announcement that the New York Yankees have signed a 10-year deal with … Read the whole story
by Erik Sass
With the National Football League's regular season upon us, football fans have a new source to turn to for game highlights, thanks to an … Read the whole story
by Wayne Friedman
Estimates are that the ABC network, which closed upfront deal-making in late July, pulled CPMs in the 7% to 8% range. Disney also continues … Read the whole story
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by Gavin O'Malley
As mobile emerges as a key content channel for consumers, networks are racing to position themselves accordingly. CBS Interactive, for one, just expanded its … Read the whole story
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by Amy Corr
Firstbank sticks with the quirky ads in its latest campaign, although it shifts its emphasis from “less stressful” to “faster,” when it comes to … Read the whole story
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by Steve McClellan
The National Advertising Division also urged Reckitt Benckiser to stop implying that Lysol spray kills 99.9% of germs on contact with soiled diapers. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jon Marks has had a long and successful career in media, starting out of college at Young and Rubicam, where he worked for industry … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What can you do about TV blackouts? If you can't get your CBS station in New York City, how about watching a CBS affiliate … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ooyala's already a big player in video solutions for sports networks and leagues, but its new mosaic player turns up the heat a few … Read the whole story