TVBlog
by Ed Martin
It was almost impossible on the night of September 11, 2001 -- and for a long time thereafter -- to imagine that at some time in the future a major … Read the whole story
by Gavin O'Malley
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
by Wayne Friedman
Amid a senior executive shakeup at the leading Spanish-language TV network, Univision's Cesar Conde is moving to NBCUniversal. A 10-year Univision executive, Conde -- … Read the whole story
by Wayne Friedman
Spending on traditional advertising -- meaning media advertising that does not use the Web or other digital channels -- will decrease 2.1% over the … Read the whole story
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by Amy Corr
GoDaddy has traded in the scantily clad women typically seen in its ads for the musical prowess of Jean-Claude Van Damme. “It's go time” … Read the whole story
by Wayne Friedman
Boosted by a strong summer, major movie studios continued to see higher box-office revenue results. The first week of the fall season has shown … Read the whole story
by Wayne Friedman
CBS has struck a fall in-store retail marketing deal with Yogurtland for all eight of its comedy series. Starting Friday, Sept. 13 and through … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Dirty words and dark content means higher viewership for lots of shows, but much more so for cable than broadcast networks. A decade ago, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
ABC's late-night host Jimmy Kimmel likes to spike up his persona and brand. What to do? Prank the YouTube and Internet world with a … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
At some point in the recent past, news shed its skin and became content. This resulted in a few other developments, all of them … Read the whole story
COMMENTARY
by Kelly Dulin
The same approach to pie making can be applied to the art of media buying. Start with a recipe -- in this case it … Read the whole story