TVBlog
by Ed Martin
In one of those strange circumstances of television scheduling, Fox tonight will premiere the best new sitcom of the season -- and one that many critics have already dismissed as … Read the whole story
by Wayne Friedman
Word-of-mouth marketing -- as well as TV advertising -- continues to score improving and high marks. Some 84% of global consumers say recommendations from … Read the whole story
by Wayne Friedman
Pivot, the new TV network for young viewers, has struck a sponsorship agreement with Monster Worldwide, the big job site. The effort, the companies … Read the whole story
by Laurie Sullivan
Bing will allow viewers of the Fox News Channel to share their opinions and reactions to news commentary online in real-time. The Bing Pulse … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv this morning announced the opening of its office in Tokyo, Japan. Hisashige "Qz" Hashimoto has been hired to lead the new … Read the whole story
by Wayne Friedman
The TV loyalty app company Viggle posted improving revenue for its current fiscal year -- and a growing base of advertisers. For its year … Read the whole story
by Wendy Davis
Comcast should refine ads touting its "triple-play" broadband-TV-phone service, the Better Business Bureau's self-regulatory group National Advertising Division ruled. Read the whole story
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by Joe Mandese
In a move that will give it greater visibility into the shares of ad dollars that agencies spend across media, Turner Broadcasting System has … Read the whole story
by Wayne Friedman
NBC continued where it left off last week on Sunday night -- flattening the competition thanks to its big "Sunday Night Football." NBC posted … Read the whole story
by Laurie Petersen
Gap gave Twitter a starring role in its first TV campaign in four years and used the social platform to release a sneak peek … Read the whole story
by Laurie Petersen
It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping … Read the whole story
COMMENTARY
by Ed Martin
Inevitably, when asked to contemplate the future of television, one can't help but briefly retreat into the past. What did television mean to us … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you didn't know anything about the intricacies of road cycling this past Saturday while watching Universal Sports coverage of the three-week race, the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Twitter is planning a major update of its app presence that may depart from its Web look and feel. Among the more enticing additions … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new U.S. study into the impact of Smart TV advertising and consumer behavior, by YuMe and LG Electronics, to better understand how consumers … Read the whole story