TVBlog
by Ed Martin
Would it kill the Academy of Television Arts & Sciences to increase the number of nominees per category to ten? Perhaps then the television industry wouldn't face a situation like … Read the whole story
by Wayne Friedman
Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% … Read the whole story
by Joe Mandese
Media research sources have been buzzing this week on speculation that a deal with the Federal Trade Commission on Nielsen's proposed $1.26 billion acquisition … Read the whole story
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by Laurie Sullivan
Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the … Read the whole story
by Karlene Lukovitz
Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story
by Wayne Friedman
The fourth-quarter scatter market has not begun in earnest -- but early signs point to weak-to-modest activity with little in the way of substantial … Read the whole story
by Wayne Friedman
Trust in the media is up versus a year ago. But that's only a sliver of good news in an otherwise continued overall trend. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While broadcast gets 35% of all TV audiences, it only gets 7% of "programming" fees -- just $2.6 billion of an estimated $13 billion. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At Advertising Week next week, Nielsen plans to announce it will include in its TV ratings in fall 2014 the linear TV viewing that … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
One of the first studies ever on this relatively new phenomenon reports that nearly two-thirds of bingers prefer a combination when it comes to … Read the whole story