TVBlog
by Ed Martin
I can't believe I'm about to type the following words: Thank God for Miley Cyrus. Without intending to do so, she has brought more life to television during the early … Read the whole story
by Wayne Friedman
Nielsen started its anticipated Nielsen Twitter TV Ratings on Monday -- an effort to measure not only TV-related social media conversations, but who is … Read the whole story
by Karlene Lukovitz
"So the question was, how do you leverage an already successful campaign and take it to the next level, particularly in a multi-screen world … Read the whole story
by Wayne Friedman
After celebrating its big program ratings win in the last several months over longtime market leader NBC's "Today" show, ABC's "Good Morning America" now … Read the whole story
by Aaron Baar
"'Useful' is the new 'cool'" for parent Millennials, Jeff Fromm, evp at Barkley and co-author of "Marketing to Millennials: Reach the Largest and Most … Read the whole story
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by Steve McClellan
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP's Kantar and other subsidiaries in connection with a two-year-old lawsuit that was … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nielsen today began formally reporting how many tweets there were about television shows, and as has been widely reported during the week of Sept. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where is the "mobile TV" business these days? In the simplest of terms, it would allow stations to send their signals to everyone's mobile … Read the whole story