by Joe Mandese
In what may be the most exhaustive analysis of the burgeoning "second screen" TV marketplace to date, two of Interpublic's elite media units have … Read the whole story
by Wayne Friedman
Connected TV sets will more than double their share of the overall market in four years -- amounting to just over a quarter of … Read the whole story
by Wayne Friedman
There are more Twitter connections with TV networks -- this time with Comcast Corp. and its NBCUniversal unit. As part of a broad-reaching marketing … Read the whole story
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by Amy Corr
Dodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango using anchorman Ron Burgundy, played by Will Ferrell, as spokesman. "Anchorman 2: … Read the whole story
by Wayne Friedman
A&E Networks is revamping its on-air marketing image under the theme "Be Original." Much of this specifically relates to the network offering 100% original … Read the whole story
by Wendy Davis
CBS and Fox affiliates have filed a new lawsuit in Utah against streaming TV service Aereo, which launched in Salt Lake City six weeks … Read the whole story
by Erik Sass
News organizations confronting declining advertising revenues and the transition to digital media have yet another long-term trend to worry about: in addition to generally … Read the whole story
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by Amy Corr
GE launched the latest television spot in its "Brilliant Machines" campaign this weekend, called “Brilliant Enterprise.” “Star Trek” fans may enjoy this spot more … Read the whole story
by Karlene Lukovitz
In a rare, ongoing partnership between two major food makers, ConAgra Food's Ro*Tel tomatoes and Kraft Foods' Velveeta cheese have been successfully co-marketed, through … Read the whole story
by Karlene Lukovitz
Denny's has renewed its partnership with Warner Bros. Pictures for the latest movie, which is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures. … Read the whole story
by Karl Greenberg
As far as the haggle-reduction, Scion says the Pure Process platform means the dealer's advertised price is the price a consumer pays. "No haggle. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you're a media executive, you're always worried about what young users are doing -- right now. But you might be guessing wrong. Are … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I sat down with Rentrak CRO Bruce Goerlich to discuss subjects ranging from the company's purchase of ITVX to measure in-program product placement, international … Read the whole story
COMMENTARY
by Jeff Whatcott
Brands aren't just sitting on their laurels now that they've mastered content marketing 101: that is, to educate and inform. Instead, they're elevating their … Read the whole story
COMMENTARY
by Seraj Bharwani
If you are going to make an investment of over $4 million for a 30-second commercial during Super Bowl 2014, your justification should in … Read the whole story