TVBlog
by Ed Martin
In one of the most interesting developments of the 2013-14 season to date NBC and CBS, the two networks that have been the clear leaders among adults 18-49 and in … Read the whole story
by Karl Greenberg
The venue just launched a $400 million extension called "Daytona Rising" that will encompass the mile-long racing experience along the Speedway's mile-long front stretch. Read the whole story
by Joe Mandese
Erwin Ephron, once one of the most influential consultants shaping the way advertisers spend money to buy media, died Sunday. He was 79. Ephron's … Read the whole story
by Karl Greenberg
Hyundai Motor America, having survived last season, was back with AMC's "The Walking Dead" too. The automaker had product integration in the TV show, … Read the whole story
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by Amy Corr
Gamers, get ready for Oct. 29, the release date for Ubisoft's Assassin’s Creed IV Black Flag. A teaser spot for the popular video game … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 48% of marketers participating in a study about card-linked marketing believe CLM can replace traditional marketing strategies. About 48% said the media can … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Credit CBS for continuing its effort to get viewers involved in building a prime-time show episode. For the second straight season, it will allow … Read the whole story