TVBlog
by Ed Martin
Sitting through commercial breaks doesn't have to be a bad thing. As AMC and "The Walking Dead" are showing us, with a little thought and a lot of planning it … Read the whole story
by Wayne Friedman
Three weeks into the new season, NBC is retaining its top spot among key viewers. ABC is the only network to improve year-to-year. Shows … Read the whole story
by Wendy Davis
Online video startup FilmOn X is asking U.S. District Court Judge Rosemary Collyer in Washington, D.C. to revise her earlier order banning the company … Read the whole story
by Wayne Friedman
NBCUniversal TV advertising business is restructuring around four areas -- all in an effort to give advertisers "scale" that gets tougher to come by. … Read the whole story
by Wayne Friedman
AMC's "Walking Dead" is on a sprint -- besting NBC's powerful "Sunday Night Football" among key viewers -- for its fourth season premiere. "Dead" … Read the whole story
by Karl Greenberg
In the ad, enunciating the "inspire, provoke and push" ethos, viewers get a tour through the company's other facilities including those for design, crash … Read the whole story
by Karl Greenberg
Land Rover this week rolls out its next adventure-focused campaign for the 2014 Range Rover Sport. The effort, called "Race the Sun," follows on … Read the whole story
by Wayne Friedman
Global ad spending gained 3.5% in the second quarter of this year, while the six-month trend for this year -- January to June -- … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Simulmedia CTO Alison Lowery is one of a very few female chief technology officers in the industry. Originally a software engineer for a big … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Decades ago, media agencies separated television into neat compartments. For example, some agencies had separate media buying positions for broadcast networks, syndication and cable … Read the whole story
COMMENTARY
by Joe Mandese
One of the things that always tickled me about Erwin Ephron's career is that he began it as Nielsen's PR man and ended it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 48% of marketers participating in a study about card-linked marketing believe CLM can replace traditional marketing strategies. About 48% said the media can … Read the whole story