TVBlog
by Ed Martin
On this Halloween day I have found myself contemplating the strange history of the Stephen King horror story "Carrie" -- as perfect a horror film as one could ask for … Read the whole story
by Wayne Friedman
Looking to better sell its entire reach for local media advertisers, CBS has begun a trial with Nielsen to measure cross-media campaigns on local … Read the whole story
by Wayne Friedman
Turner Broadcasting and Starcom USA have struck a year-long branded entertainment marketing and research deal -- the first of its kind, according to the … Read the whole story
by Wayne Friedman
If your political affiliation is Republican in the U.S. you are less apt to strongly identify with the Fox News Channel as your top … Read the whole story
by Wayne Friedman
Discovery Communications' third-quarter financial results soared as a result of major growth in its international networks -- mostly in advertising revenue. Total international revenues … Read the whole story
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by Wayne Friedman
Time Warner Cable, the second-biggest U.S. cable operator, posted mixed third-quarter results. Revenue rose 2.9% to $5.52 billion -- largely as a result of … Read the whole story
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by Amy Corr
The Partners for Mental Health, a charitable organization that transforms the way Canadians think about and support mental illness, launched a PSA educating viewers … Read the whole story
by Wayne Friedman
Much remained the same for the broadcast networks for the sixth Tuesday of the new season. NBC won the night among key 18-49 viewers, … Read the whole story
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by Amy Corr
Zombies, werewolves and gorillas, oh my! Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
An anonymous NBA general manager, quoted in ESPN The Magazine, plans to lose a lot of games this year in pursuit of the top … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It wasn't that long ago that USA Network's "White Collar" characters could be seen pitching viewers the Ford Focus -- both with in-show product … Read the whole story
COMMENTARY
by Ted May
At first it seems obvious. The real benefit of the second screen will be seen in the historic codependency between television and eating. The … Read the whole story
COMMENTARY
by Laura Patterson
The planning season is upon us. So develop those blueprints, collect your best tools, take good measurements, double-check your alignment, consult your experts and … Read the whole story