TVBlog
by Ed Martin
"The Walking Dead" is simply too important a program -- not only for AMC but now for all of television -- for any of us to watch as it weakens … Read the whole story
by Aaron Baar
"What we're trying to do is articulate what was understood but not said," Scot Safon, chief marketing officer at the Weather Channel, tells "Marketing … Read the whole story
by Wayne Friedman
Dish Network gained modest increases in the number of its video and broadband subscribers as well as overall revenue for the fourth quarter, prompting … Read the whole story
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by Amy Corr
Ever feign illness to leave an event earlier than expected? In a TV spot for Kraft's Stove Top stuffing, a pilgrim does just that when his … Read the whole story
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by Erik Sass
Tribune Co.'s total revenues fell in the third quarter of the year, due to declines in both newspaper publishing and broadcasting advertising, the company … Read the whole story
by Wendy Davis
Consumers who are suing Hulu for allegedly sharing data about them say they should be allowed to proceed in court regardless of whether they … Read the whole story
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by Steve McClellan
The VH1 win is the latest in a series of new client assignments for Mediahub/Mullen, which earlier this year won media agency reviews for … Read the whole story
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by Wayne Friedman
Television's marketing association, PromaxBDA, will have a new leader -- as Jonathan Block-Verk will be leaving to take a position at second-screen service Shazam, … Read the whole story
by Sarah Mahoney
The new spots star "30 Rock"'s Jack McBrayer, who brings his own goofy charm to Christmas shopping, finding something for everyone on his list … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all the improvement cable networks have made in the quality of their programming, going back to the tried-and-true always works. Right now USA … Read the whole story
COMMENTARY
by John Fitzgerald
Video is the most important element of any heavy content strategy, and for good reason: when done right, one video can convey more information … Read the whole story