by Wayne Friedman
Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story
by Gavin O'Malley
Consumers' shifting content viewing habits continue to make strange bedfellows. On Thursday, AOL and set-top-box start-up Roku are expected to co-launch a news channel. … Read the whole story
by Wendy Davis
Online video company Aereo "threatens the existence of the American broadcast industry as the nation has come to know it," the Media Institute says … Read the whole story
by Wayne Friedman
Viacom's cable TV advertising revenue was up 10%, both for worldwide and U.S. domestic activity. Worldwide and U.S. domestic affiliate fees climbed 6%. Overall, … Read the whole story
by Karl Greenberg
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnership that puts athletes and celebrities across MTV's platforms. Read the whole story
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by Amy Corr
Oddly enough, I know a Hurricane Dennis, but it’s “Hurricane Doug” who takes center stage, out of nowhere, in an ad for Taco Bell’s … Read the whole story
by Wayne Friedman
No doubt giving more worries to those multichannel TV channel distributors, a new report says sports media rights will continue to steadily climb at … Read the whole story
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by Amy Corr
The NBA is starting its holiday advertising early with a Christmas-themed spot called "Jingle Hoops." The ad promotes the NBA’s Special Edition Christmas Day … Read the whole story
by Wayne Friedman, Fern Siegel
NBCU Cable Group is now a full owner in the preschool network Sprout, buying out PBS and HIT Television Ventures. The 8-year-old Sprout, a … Read the whole story
by Karlene Lukovitz
The trailers, and videos combining clips and Subway promos, are among many elements in the campaign, which is timed to support Subway's current limited-time … Read the whole story
by Joe Mandese
There are fewer voices left inside Nielsen Audio, the new radio audience measurement division created by the marketing and media research giant's acquisition of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital video advertising still takes its key from traditional media players. This is especially true for digital independent advertising video players. Bill Day, president/chief … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Forced to watch some commercials, but allowed to fast-forward through others? That could be the future for all things video. Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I live among prudes and pedants. After weeks of planning, my "One Night In Bangkok" theme for the little guy's second birthday party was … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Adap.tv has floated some interesting data about the power of football to draw consumers not only to TV, but to online sites too, and … Read the whole story