TVBlog
by Ed Martin
Proving once again that commercials don't have to be an intrusive component of television viewing, and that under certain circumstances advertiser messages can even be pleasant to watch, Target
unveiled … Read the whole story
by Mark Walsh
Continuing its drive to own the social TV space, Twitter on Wednesday announced a new feature that allows networks and brands to promote tweets … Read the whole story
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by Amy Corr
Extra gum launched a TV campaign that I’m convinced will make even the most non-emotional person tear up. When I first watched the ad, … Read the whole story
by Wayne Friedman
Post-millennial media consumers -- those kids born since 2005 -- are using more media than ever before. Media consumption among kids has grown 7% … Read the whole story
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by Amy Corr
Michael Bolton is a busy spokesman. In the summertime, he serenades baby Starburst trees and begs for Optimum customers to stop calling his house. … Read the whole story
by Wayne Friedman
Entertainment, media and communications deals rose nearly 10% in the first nine months of 2013 versus the same period a year ago. Total deal … Read the whole story
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by Amy Corr
With basketball season up and running, let’s take a look at “Big is On,” the debut TV spot from the NBA to get fans … Read the whole story
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by Amy Corr
Little Caesars launched a pair of quirky ads to promote its Hot-N-Ready pizzas. In “Ohhh!” a woman craves pizza but hubby doesn’t want to … Read the whole story