TVBlog
by Ed Martin
Writing earlier this week about AMC's "The Walking Dead" and NBC's "The Blacklist" I got to thinking about violence on television. How much is too much, or is it even … Read the whole story
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by Wayne Friedman
Unbundling of cable networks -- the move for a la carte programming for TV consumers -- is estimated to cost $45 billion in TV … Read the whole story
by Wayne Friedman
Among the top consumer brands, entertainment/media companies don't figure well into top customer satisfaction, according to a recent survey. Among the top 100 companies, … Read the whole story
by Aaron Baar
"Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story
by Tyler Loechner
Lenovo today announced the selection of TubeMogul as its programmatic video advertising partner of choice. As a result of the partnership, Lenovo will require … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Innovative cross-platform marketing has been part of the sports marketplace for years. Now, with the ability to leverage social media and partner with a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV programming is costing more for consumers, advertisers, networks and stations worldwide. The latter are getting compensated for their higher license fees with better … Read the whole story
COMMENTARY
by Tracy Gross
Addressable TV delivers efficiency, performance tracking and actionable insights. And it provides for greater accountability overall for a medium that historically has been a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly Video, the digital ad outfit that hangs it hat on the importance of shared video, will celebrate the passing year of passing video … Read the whole story