TVBlog
by Ed Martin
One of the many delights of watching NBC's telecast of "The Sound of Music Live!" was the absence of annoying on-screen graphics throughout. Like avoiding commercials, experiencing television without
intrusive … Read the whole story
by Joe Mandese
TV ad targeting developer and ad network operator Simulmedia has closed on a $25 million round of funding from a group led by new … Read the whole story
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by Wayne Friedman
Two major cable company executives have downplayed the possibility of a merger-buyout. Tom Rutledge, chief executive officer of Charter Communications, says "Charter doesn't need … Read the whole story
by Wayne Friedman
Incorporating seven days of program viewing data for selling metrics to TV advertisers, broadcast networks continue to see growth in time-shifting for their top … Read the whole story
by Wayne Friedman
Since the start of its original programming push, Netflix hasn't been telling anyone how many people are watching their shows -- but broadcast network … Read the whole story
by Gavin O'Malley
Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story
by Mark Walsh
Twentieth Century Fox is teaming up with game developer TinyCo to release a mobile game based on the studio's long-running animated hit series "Family … Read the whole story
by Wayne Friedman
TV program distributors should do more in establishing video-on-demand services, according to Jeff Bewkes of Time Warner. "Video on demand [VOD] is the most … Read the whole story
by Aaron Baar
David Angelo, founder and chief creative officer of the agency, tells "Marketing Daily": "When you think about the category, the other companies are constantly … Read the whole story
by Karl Greenberg
In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some competition for traditional cable operators -- in the form of new technology-backed broadband pay TV services -- might be happening sooner than we … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unicorn is touting its Unicorn Once solution that lets publishers get the full bang from their Twitter Player Card displays. With one URL, Unicorn … Read the whole story
COMMENTARY
by Jon Last, Columnist
A subtle underpinning of my piece last month was the assertion that with such a proliferation of sports-related media and exposure opportunities, brands must … Read the whole story