by Wayne Friedman
Television advertising dollars will continue to steadily rise in the coming years, while digital video advertising spending will initially see much faster growth. New … Read the whole story
by Wayne Friedman
Through the 12 weeks of the new season, now five broadcast networks -- NBC, Fox, CW, Telemundo, and Ion -- have witnessed higher viewership … Read the whole story
by Joe Mandese
In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story
by Joe Mandese
Only a couple of months old, Giant Spoon, the agency start-up founded by some of the former senior team of Omnicom's OMD unit, has … Read the whole story
by Wendy Davis
Aereo says in court papers filed late last week that it "has a direct interest" in FilmOn X's appeal, given that any appellate decision … Read the whole story
by Mark Walsh
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of … Read the whole story
by Erik Sass
Univision has struck a deal with MiTu to create short-form Spanish-language content for syndication on Univision's digital platforms. The emphasis is on lifestyle content … Read the whole story
by Wayne Friedman
An increasing number of top TV network shows -- 23 -- are now getting more key viewers from time-shifting than from live airings. This … Read the whole story
by Aaron Baar
A new video produced by the cable company shows Cruz, looking like an extra from "Tron" in an illuminated outfit, catching glow in the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Aereo, the company that gives consumers low-cost monthly digital access to broadcast networks, is telling the broadcasters to bring it on: Let's go to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You've gotta hand it to Beyonce -- and, I'm guessing, Jay-Z. Here's her lesson: Release your entertainment product and tell no one. No "Today" … Read the whole story
COMMENTARY
by Gary Holmes
It hardly seems possible that the big three Christmas specials of my youth - "Dr. Seuss' How The Grinch Who Stole Christmas," "Rudolph the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Next year, Google's YouTube seems poised to make the biggest push to grab advertising and viewers from traditional media. It could change everything, except, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Young people are more digitally savvy right? They watch more video, play more games and spend more time in front of their screens, don't … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Clever, quick and, most of the time, totally irrelevant. A Vine is there and then not. Over and done. They're not video clips. They're … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, YouTube updated its ContentID policies; many channels suffered setbacks. As my company produces both fully cleared and transformative clips using third-party footage, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In my daily practice, I interact with many Fortune 500 Companies from around the world. Most of them have embraced digital, social and mobile … Read the whole story