TVBlog
by Ed Martin
Following yesterday's column, here are five more shows that really made a difference in 2013 -- yet didn't show up on many (if any) best-of year-end lists. Every one of … Read the whole story
by Joe Mandese
At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and … Read the whole story
by Joe Mandese
Katie Burke, a marketing and PR executive who previously served as communications director of Governor Arnold Schwarzenegger's reelection campaign in California, has joined Nielsen … Read the whole story
by Wayne Friedman
LAS VEGAS -- This year's 4K TV announcements are all about content, production and distribution -- a shift from last year's many product introductions … Read the whole story
by Wayne Friedman
LAS VEGAS -- TV commercials for entertainment are finding more links to commerce. At the Consumer Electronics Show, movie Web site Fandango said its … Read the whole story
by Gavin O'Malley
The limits of multiscreen ad measurement and the spread of ad-blocking technologies have been enough to keep a significant share of TV dollars offline. … Read the whole story
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by Larissa Faw
In a bid to boost viewer tune-in for network reality shows, TV networks are increasingly turning to sweepstakes to anchor their marketing efforts. These … Read the whole story
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by Larissa Faw
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report," will appear in a number of the brand's TV ads throughout 2014, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Consumer Electronics Show is the starter’s pistol for the video business, (or, rarely, the brick wall for bad ideas) and before I mix … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Most predictions for a new year have a built-in cheeriness, and so does the list from Unruly Media COO Sarah Wood, who is a … Read the whole story
COMMENTARY
by John Fitzgerald
You've developed a video strategy for your company. You have a list of video ideas. You're almost ready to start filming. At this point, … Read the whole story