by Joe Mandese
How much is Nielsen's domination of the online ratings business worth? According to an influential analyst following the sector, $200 million. That's the figure … Read the whole story
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by Wayne Friedman
LAS VEGAS -- Looking to grab even more transparency, TV audience-targeting company Simulmedia offers two new TV advertising tools -- free of charge. It's … Read the whole story
by Karlene Lukovitz
Winners are based on their Ace Scores, which reflect the interplay between an ad's measured "persuasion" (comprised of likeability, information, attention, change, relevance and … Read the whole story
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by Wayne Friedman
A survey of upcoming TV media activity says 40% to 50% of media buyers and advertising executives expect to see increases in spending on … Read the whole story
by Wayne Friedman
Hoping to repeat its summer ratings and financial success with "Under the Dome," CBS will start up a new series from Steven Spielberg's "Extant" … Read the whole story
by Tanya Gazdik
Just in time for the January diet season, Atkins Nutritionals is launching a new campaign starring English entertainer Sharon Osbourne.The year-long campaign for the … Read the whole story
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by Erik Sass
Anyone who has watched professional futbol (soccer) with Spanish-language commentary on TV will be familiar with the triumphant, transcendent moment of "Gol!" -- often … Read the whole story
by Karl Greenberg
In the process of arguing that there are, in fact, things to be optimistic about such as new technology, the effort also manages to … Read the whole story
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by Amy Corr
Until the cold weather subsides, I wouldn’t mind living in this idyllic town and stocking up on its endless supply of lip balm. eos … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More program delays are afoot in the TV Everywhere process for broadcast and cable, satellite and telco companies -- and stomping around in your … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Well, Apple's TV just hasn't happened so far, so Roku is jumping in, planning to have its own Roku-packed TV on the market by … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Some commerce may be completed on a smartphone or tablet although the sale may start elsewhere. This became apparent through several announcements at CES … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Aereo's courtroom battles with TV broadcasters don't seem to be discouraging investors. The Barry Diller-backed Internet television service said this week that it has … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Viamedia is expected to today announce the appointment of Mark Lieberman as president and CEO. Lieberman was co-founder and CEO of TRA, a television … Read the whole story