by Wayne Friedman
The Super Bowl as a TV advertising vehicle remains strong -- in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year's … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- CBS continues to be the model of consistency -- even when it comes to the much-maligned development/pilot process that some networks … Read the whole story
by Steve McClellan
Anheuser-Busch said Wednesday it will debut five new ads during the Super Bowl XLVIII broadcast on Fox on Sunday, Feb. 2. Bud Light will … Read the whole story
by Steve Smith
In its contract dispute with The Weather Channel, DirecTV executives cite the increased use of mobile apps as a reason for declining TV viewership … Read the whole story
by Wayne Friedman
Local media revenue is set to climb mid-single-digit percentages this year. Just under half of executive managers and sales managers predict a revenue increase … Read the whole story
by Steve McClellan
The trade groups released a new study today that concludes that current Congressional efforts to curb deductions for advertising expenditures would have a major … Read the whole story
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by Wayne Friedman
Longtime Disney-ABC syndication advertising sales chief Howard Levy will retire at the end of this month. He will be replaced by Irv Schulman, who … Read the whole story
by Tanya Gazdik
Princess Cruises is taking a cue from its tagline, "Come Back New," with the launch of its first TV marketing campaign in 10 years. … Read the whole story
by Aaron Baar
The heating and cooling division of Mitsubishi leverages its sponsorship of the Professional Golf Association by casting Fred Couples and Corey Pavin as the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every broadcast executive must mull one question over the next few months: What if Aereo wins? One veteran and well-regarded media agency executive/futurist -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What happens to video content companies now that Internet service providers may get the upper hand from a court decision striking down the FCC's … Read the whole story
COMMENTARY
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Chris Christie has in the past famously criticized Snooki and the other stars of "Jersey Shore" for reflecting badly on the state. But who'd … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A slew of TV networks offer second-screen content that's synchronized to TV shows, but viewers aren't sold yet on its value. Only 13% of … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Gary Reisman of New Media Metrics started his career at the agencies in direct marketing and integrated communications. This provided him with a strong … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
World Wrestling Entertainment is cashing in its cable pay-per-view business-its bread and butter-for online. And if wrestling can do it, an analyst says we … Read the whole story
COMMENTARY
by Jeremy Ozen
OK, I'll admit it. After an exhausting year of traveling, I staycationed over the holidays. As a result, I spent a little more time … Read the whole story