by Joe Mandese
In an important vote of confidence for the Nielsen TV ratings rival, CBS has signed a contract to begin using Rentrak's "advanced demographics" ratings … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- The CW continues to successfully broaden its programming from its mostly young-skewing female audience -- all good news for its young … Read the whole story
by Erik Sass
Jean-Briac (JB) Perrette has been named president of Discovery Networks International, replacing outgoing president Mark Hollinger, who announced his resignation in September. He will … Read the whole story
by Wayne Friedman
Although senior media executives say launching new media products and services will be big growth drivers this year, they also believe in four years' … Read the whole story
by Wayne Friedman
Teens' online use of tablets, smartphones and connected TVs is growing -- now it's up to some four hours a day. Time on tablets … Read the whole story
by Tanya Gazdik
Planet Fitness is launching a campaign that continues to focus on the company's "No Gymtimidation" approach to working out. Four national TV spots created … Read the whole story
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by Tyler Loechner
Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its … Read the whole story
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by Amy Corr
This must have been one fun ad to shoot. Nissan Rogue launched a TV spot in Canada called "Winter Warrior" featuring a bevy of … Read the whole story
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by Amy Corr
Gatorade launched a TV spot dedicated to Manning's accomplishment that shows snippets of his 51 touchdown passes so they appear as one single throw. … Read the whole story
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by Amy Corr
Carl's Jr. launched a pair of TV spots promoting buns -- hot, freshly baked in-store, hamburger buns. But rest assured, it didn't stop the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Maybe I exaggerate a little. But last year, 60% of the Super Bowl ads aired before the game rather than bank on the big … Read the whole story
COMMENTARY
by Jen Sargent
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities … Read the whole story
COMMENTARY
by Alison Hill, Columnist
The day I found out I was pregnant, I started collecting Disney films on VHS. That went on for years, even into the DVD … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nowthisnews.com is the fast news source, mainly for mobile users and especially for young mobile users who don't really want a lot of information. … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
You'll forgive me, then, if I can't say with 100 percent certainty that one, I am awake and two, that I didn't hallucinate the … Read the whole story