TVBlog
by Ed Martin
Now, with Lopez, Connick and the returning Keith Urban taking control, "Idol" is all sweetness and light. Can a show of this kind thrive without an edge? The next few … Read the whole story
by Wayne Friedman
The battle over TV/media weather content is just beginning with new competitors ready to do battle -- stemming, in part, from DirecTV's recent fight … Read the whole story
by Gavin O'Malley
Despite stiff competition and the rising cost of quality content, analysts expect Netflix to report strong fourth-quarter earnings next week. The streaming service has … Read the whole story
by Laurie Sullivan
YouTube launched the Ad Blitz channel Friday, giving football fans a sneak peek at this year's Super Bowl XLVIII ads. The pre-game gallery features … Read the whole story
by Wayne Friedman
After a decade-long-plus run, "American Idol" has lost one of its major advertising sponsors: AT&T. A Fox spokesperson said there are no plans to … Read the whole story
by Tanya Gazdik
Coldwell Banker is gearing up for the debut of a new ad during the Grammys by creating some pre-launch buzz. In advance of TV … Read the whole story
by Erik Sass
This year marks the 50th anniversary of Sports Illustrated's beloved Swimsuit Issue, and Time Inc. and NBC are going to celebrate the milestone with … Read the whole story
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by Amy Corr
A picture is worth a thousand words and I wish the TV ad for the Nokia Lumia 1520 spent less time talking and more time highlighting … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Obviously, a lot of publishers are going to bend over backward to make sure their users know the video they're watching or content they're … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV shows still need time to develop -- but TV viewers and marketers may not. Peter Duncan, creator/executive producer of Fox's new "Rake," said … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
At the closing panel of Gridley & Company's 13th Annual Marketing, Internet, Financial Technology and Outsourcing Services Conference, I predicted that television advertising spend … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Please name your city -- or associated product -- in any connection with a major TV sports franchise. Any in-game branding opportunities? Read the whole story
COMMENTARY
by Nick Shore
Millennials don't just want new characters and plotlines they can relate to, but also a fundamental rethinking of content itself. But what are the … Read the whole story
COMMENTARY
by Mallory Russell
In the past, consumers were forced to endure TV ads. But with viral video ads, consumers choose to watch and share them. That's a … Read the whole story