by Joe Mandese
Nielsen and comScore have officially announced the signing of an agreement for comScore to acquire the LinkMeter technology Arbitron developed as part of its … Read the whole story
by Laurie Sullivan
Bing and Fox News teamed up again to record real-time audience sentiment about President Obama's State of the Union address, allowing viewers to express … Read the whole story
by Wayne Friedman
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertising resources in an unusual effort to grab big political advertising sales. The … Read the whole story
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by Wayne Friedman
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: … Read the whole story
by Wendy Davis
Streaming television service FilmOn X suffered another setback in court this week, when an appellate panel said it won't rule on the company's request … Read the whole story
by Erik Sass
Hemisphere, a media company targeting U.S. Hispanic audiences, has entered into deals to acquire three Spanish-language cable TV networks serving the U.S. as well … Read the whole story
by Aaron Baar
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign as an evolution of the brand's longtime positioning of noting that while many … Read the whole story
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by Amy Corr
Let the Super Bowl adstravaganza begin. Yellow peanut M&M gets kidnapped and some hybrid dogs are a bad idea. Let's launch! Read the whole story
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by Amy Corr
And now that you've watched the Audi Super Bowl teaser ad, which I personally enjoyed more, here's a look at the actual in-game ad … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every two years, TV advertisers still get hyped about the broad reach and opportunity of the Olympics. They also worry about the games' unpredictability. … Read the whole story
COMMENTARY
by Mitch Burg, Op-Ed Contributor
January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first … Read the whole story
by Joe Mandese
For all the debate surrounding the role cookies play -- for better or worse -- in consumer audience targeting, the next big battle won't … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Super Bowl has turned into the Super Social Bowl. Crowdtap, a social marketing platform, polled 1,000 men and women on the topic of … Read the whole story
COMMENTARY
by Eric Korsh
What exactly is going on with traditional news organizations and their slew of digital video acquisitions and partnerships? Here are some 2013 news headlines: … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There's an estimated 8 zillion videos out there, and now there's a YouTube site run by DreamWorks that guides you to other YouTube sites. … Read the whole story