TVBlog
There are times when CBS strikes me as the most edgy and contemporary network -- one that isn't afraid to go there to whatever extent it can. That was certainly … Read the whole story
Nielsen and comScore have officially announced the signing of an agreement for comScore to acquire the LinkMeter technology Arbitron developed as part of its … Read the whole story
Bing and Fox News teamed up again to record real-time audience sentiment about President Obama's State of the Union address, allowing viewers to express … Read the whole story
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertising resources in an unusual effort to grab big political advertising sales. The … Read the whole story
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: … Read the whole story
Streaming television service FilmOn X suffered another setback in court this week, when an appellate panel said it won't rule on the company's request … Read the whole story
Hemisphere, a media company targeting U.S. Hispanic audiences, has entered into deals to acquire three Spanish-language cable TV networks serving the U.S. as well … Read the whole story
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign as an evolution of the brand's longtime positioning of noting that while many … Read the whole story
Let the Super Bowl adstravaganza begin. Yellow peanut M&M gets kidnapped and some hybrid dogs are a bad idea. Let's launch! Read the whole story
And now that you've watched the Audi Super Bowl teaser ad, which I personally enjoyed more, here's a look at the actual in-game ad … Read the whole story
- COMMENTARY
Every two years, TV advertisers still get hyped about the broad reach and opportunity of the Olympics. They also worry about the games' unpredictability. … Read the whole story
- COMMENTARY
January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first … Read the whole story
For all the debate surrounding the role cookies play -- for better or worse -- in consumer audience targeting, the next big battle won't … Read the whole story
COMMENTARYThe Super Bowl has turned into the Super Social Bowl. Crowdtap, a social marketing platform, polled 1,000 men and women on the topic of … Read the whole story
- COMMENTARY
What exactly is going on with traditional news organizations and their slew of digital video acquisitions and partnerships? Here are some 2013 news headlines: … Read the whole story
- COMMENTARY
There's an estimated 8 zillion videos out there, and now there's a YouTube site run by DreamWorks that guides you to other YouTube sites. … Read the whole story
