TVBlog
by Ed Martin
"The Walking Dead" -- the series that frightens and intimidates and frustrates network and studio executives throughout the television business like no show since Fox's "American Idol" in its early … Read the whole story
by Wayne Friedman
Looking to give local advertisers what national TV advertisers have -- the ability to link TV viewing data with consumer buying data -- Nielsen … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
by Wayne Friedman
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- in a somewhat younger-skewing viewer direction. Albie Hecht, executive vice president and general … Read the whole story
by Wayne Friedman
Fox has cancelled "The X Factor" after three seasons -- the once highly touted singing competition show positioned as a wannabe "American Idol" show. … Read the whole story
by Wayne Friedman
The first two big official competition days of NBC's Sochi Winter Olympics show strong ratings -- but mostly down from comparable numbers four years … Read the whole story
by Karl Greenberg
Acura is, for the first time, putting the Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD and the NSX Concept supercar together … Read the whole story
by Aaron Baar
The spots will air throughout the Olympics broadcasts, with a heavy focus on the bobsled competition (Century 21 is the official real estate company … Read the whole story
by Stan Mack
Click here to read this week's strip. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It was not wishful thinking on our part. Mobile really was a big part of Super Bowl viewing -- even a constant companion for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "final" finale of Jay Leno hosting NBC's "The Tonight Show" has become -- happily for many -- the highest-rated of his two finales. … Read the whole story
COMMENTARY
by Brett Wilson
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If … Read the whole story
by Joe Mandese
Last week, our "Cover Story" began with a report that industry experts estimate we currently have only six seconds to engage a consumer with … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In June of 2007, Universal Music demanded that YouTube remove a 29-second clip of a toddler dancing while Prince's "Let's Go Crazy" played in … Read the whole story
-
by Val Brickates Kennedy
Gillette has unveiled a new Olympics-themed marketing campaign that focuses on the importance of precision in both life and shaving. The razor maker's new … Read the whole story