TVBlog
"The Walking Dead" -- the series that frightens and intimidates and frustrates network and studio executives throughout the television business like no show since Fox's "American Idol" in its early … Read the whole story
Looking to give local advertisers what national TV advertisers have -- the ability to link TV viewing data with consumer buying data -- Nielsen … Read the whole story
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- in a somewhat younger-skewing viewer direction. Albie Hecht, executive vice president and general … Read the whole story
Fox has cancelled "The X Factor" after three seasons -- the once highly touted singing competition show positioned as a wannabe "American Idol" show. … Read the whole story
The first two big official competition days of NBC's Sochi Winter Olympics show strong ratings -- but mostly down from comparable numbers four years … Read the whole story
Acura is, for the first time, putting the Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD and the NSX Concept supercar together … Read the whole story
The spots will air throughout the Olympics broadcasts, with a heavy focus on the bobsled competition (Century 21 is the official real estate company … Read the whole story
Click here to read this week's strip. Read the whole story
COMMENTARYIt was not wishful thinking on our part. Mobile really was a big part of Super Bowl viewing -- even a constant companion for … Read the whole story
- COMMENTARY
The "final" finale of Jay Leno hosting NBC's "The Tonight Show" has become -- happily for many -- the highest-rated of his two finales. … Read the whole story
- COMMENTARY
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If … Read the whole story
Last week, our "Cover Story" began with a report that industry experts estimate we currently have only six seconds to engage a consumer with … Read the whole story
- COMMENTARY
In June of 2007, Universal Music demanded that YouTube remove a 29-second clip of a toddler dancing while Prince's "Let's Go Crazy" played in … Read the whole story
Gillette has unveiled a new Olympics-themed marketing campaign that focuses on the importance of precision in both life and shaving. The razor maker's new … Read the whole story
