TVBlog
by Ed Martin
TNT earlier today announced a major promotion on behalf of "Dallas," which will return for its third season on February 24. The campaign is centered on the conversion of an … Read the whole story
by Wayne Friedman
Mixed media stock market results came on the news of the potential blockbuster Comcast-Time Warner cable deal. The biggest mover was Time Warner Cable … Read the whole story
by Steve McClellan
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
by Wayne Friedman
Univision posted better TV revenue in its fourth-quarter 2013 period -- but radio and digital revenues dropped. Television revenues were up 10% to $594.8 … Read the whole story
by Karlene Lukovitz
Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story
by Wayne Friedman
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a major advertising/sponsorship deal -- with General Electric. The former majority owner of NBCUniversal … Read the whole story
by Tanya Gazdik
Carnival Cruise Lines has rebounded from its media woes of a year ago, according to the YouGov BrandIndex. Last winter, the company had a … Read the whole story
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by Amy Corr
To illustrate its passion for everything weather, The Weather Channel created a four-minute video running online, with a shorter version made for TV that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Apple TV is working on a new set-top box. Still no word about an actual Apple television set. We know how complicated it is … Read the whole story
COMMENTARY
by Joe Nunziante
The news, announced this week, of Google and comScore parnering on metrics with validated Campaign Essentials is a major step forward for digital advertising. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
200,000 people watched a live stream of the post-Super Bowl parade in Seattle following the team's utter dismantling of Denver. That's 200,000 who elected … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M's Irwin Gotlieb and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Following the online video biz means discovering the exciting and inventive world that the Internet makes available to everyone around the world. And now, … Read the whole story