TVBlog
TNT earlier today announced a major promotion on behalf of "Dallas," which will return for its third season on February 24. The campaign is centered on the conversion of an … Read the whole story
Mixed media stock market results came on the news of the potential blockbuster Comcast-Time Warner cable deal. The biggest mover was Time Warner Cable … Read the whole story
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
Univision posted better TV revenue in its fourth-quarter 2013 period -- but radio and digital revenues dropped. Television revenues were up 10% to $594.8 … Read the whole story
Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a major advertising/sponsorship deal -- with General Electric. The former majority owner of NBCUniversal … Read the whole story
Carnival Cruise Lines has rebounded from its media woes of a year ago, according to the YouGov BrandIndex. Last winter, the company had a … Read the whole story
To illustrate its passion for everything weather, The Weather Channel created a four-minute video running online, with a shorter version made for TV that … Read the whole story
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Apple TV is working on a new set-top box. Still no word about an actual Apple television set. We know how complicated it is … Read the whole story
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The news, announced this week, of Google and comScore parnering on metrics with validated Campaign Essentials is a major step forward for digital advertising. … Read the whole story
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Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story
- COMMENTARY
200,000 people watched a live stream of the post-Super Bowl parade in Seattle following the team's utter dismantling of Denver. That's 200,000 who elected … Read the whole story
- COMMENTARY
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M's Irwin Gotlieb and … Read the whole story
- COMMENTARY
Following the online video biz means discovering the exciting and inventive world that the Internet makes available to everyone around the world. And now, … Read the whole story
