by Wayne Friedman
In the last 10 years, the available hours of sports programming have increased by 232%, according to Nielsen. When it comes to actual viewing, … Read the whole story
by Wayne Friedman
Scripps Networks Interactive posted 7% higher advertising revenue for its fourth quarter 2013. Scripps Networks Interactive -- which owns Food Network, HGTV, Cooking Channel, … Read the whole story
by Wendy Davis
CBS chief Les Moonves' recent statement that Aereo poses no revenue threat shows that broadcasters aren't entitled to an immediate injunction against the company, … Read the whole story
by Wayne Friedman
Eight nights of the Sochi Winter Olympics still have NBC trailing the Vancouver Games of 2012 -- but analysts point to the expected higher-rated … Read the whole story
-
by Erik Sass
Cinema advertising companies are looking to grab a slice of the TV advertising pie, and who's better qualified for slice-grabbing than former TV ad … Read the whole story
by Aaron Baar
"We wanted to bring Season Three back in a big way, and we wanted to go Texas big," Tricia Melton, senior vice president of … Read the whole story
by Karl Greenberg
Some, like Hyundai, had huge spikes on two occasions with their lead-up efforts. Only one, Chevrolet, which used the game to talk about its … Read the whole story
by Karlene Lukovitz
A variety of ads, promotions and contests are being deployed during the 50 days leading up to St. Patrick's Day, which the brand has … Read the whole story
-
by Amy Corr
Don't focus on what Paralympic athletes can't do -- highlight all the things they can do. BBDO Toronto created a TV spot for the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can't be sure. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Remember Comcast Must Die? It was a blog jihad I mounted back in 2007 not to kill the cable provider, but to shame it … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Yet again, Microsoft is trying to leverage the diverse video assets it has stitched together across gaming, Web and now devices and even video … Read the whole story
COMMENTARY
by Todd Pasternack
At some point early this year, the MRC and IAB will announce a standard for in-stream video viewability, defining an ad as "viewable" if … Read the whole story
COMMENTARY
by Marc Roth
Just as advertising reflects the world around us, the legal issues presented by marketing do the same. In our increasingly technological world, three trends … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Amazon Prime has just unveiled ten new pilots--five for kids, five not--and will continue making the one(s) that get the most votes from subscribers. … Read the whole story