by Wayne Friedman
NBC Olympics prime-time numbers dipped under the 20 million viewer level for the first time on Tuesday -- the tenth day of the big … Read the whole story
by Wayne Friedman
Millennials' video consumption offers some complicated news for traditional TV networks and program providers. Some 72% of those born between the early 1980s and … Read the whole story
by Mark Walsh
Twitter has become a linchpin of brands' social media marketing efforts, especially when it comes to capitalizing on up-to-the-minute trends and big events like … Read the whole story
by Wayne Friedman
Investors liked DirecTV's fourth-quarter financial results, which grew strongly for its U.S. and Latin American markets. Revenue in the fourth quarter climbed 7% to … Read the whole story
by Tanya Gazdik
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
by Karl Greenberg
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in which four pro golfers are "Speed Police" marionettes rolling around courses in a … Read the whole story
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by Tyler Loechner
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory -- do big-name publishers currently investing in programmatic need to justify themselves? Maybe … Read the whole story
by Karlene Lukovitz
In addition to promoting McDonald's' coffee and breakfast menu, the new campaign seeks to reinforce the message that McDonald's offers "balanced meals, quality coffee … Read the whole story
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by Amy Corr
Last month, Sony Electronics launched "Join Together," a 90-second spot that celebrated artists and engineers working together to create exemplary products. The follow-up to … Read the whole story
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by Amy Corr
Sure, you may have visited Minneapolis, but how about Miniminneapolis? That's the location of a factory that creates Starburst minis. Read the whole story
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by Amy Corr
ADT has launched a TV campaign that illustrates how a little peace of mind goes a long way when homeowners are away. Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generations (he's a few years too old to technically qualify as a millennial), … Read the whole story
COMMENTARY
by Richard Linnett
Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a defeat for Aereo, a federal judge in Utah has prohibited the online service from operating in six western states. The decision, issued … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
TiVo's Millennial Entertainment Survey says they spend 36% of their time watching conventional TV, bu not on conventional TVs. And this survey says, people … Read the whole story
COMMENTARY
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Appointment binge-watching? That would seem to be a contradiction in terms, but it absolutely describes what happened last weekend, when Netflix unleashed all 13 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's an insatiable media information market. Media consumers are in need of information, especially in real or near-real time. Though there have been efforts … Read the whole story
COMMENTARY
by Tom Cotton
Political-marketing experts are already hard at work on the 2016 presidential race. Brand marketers might ask how this is relevant to them, while political … Read the whole story