TVBlog
by Ed Martin
"The Middle" is in many ways the best family comedy to come along since "Roseanne" and "Home Improvement." It's a solid performer as the leadoff entry in ABC's Wednesday night … Read the whole story
by Wayne Friedman
CBS is starting up the selling of advertising via video-on-demand programming through "dynamic ad insertion" to marketers. Through dynamic ad insertion, TV commercials on … Read the whole story
by Mark Walsh
Consumption of mobile video in the U.S. might best be described as wide but shallow. The number of people watching video on smartphones (ages … Read the whole story
by Gavin O'Malley
Forget about upfronts or "NewFronts." Doing its part to break down media barriers, The Weather Company combined its TV and digital sales presentations on … Read the whole story
by Wayne Friedman
Traditional TV consumption rose ever so slightly when looking at live and time-shifted viewing. Young viewers still give a healthy portion of their viewing … Read the whole story
by Steve Smith
While the equivalence of watching a TV telecast and having a Twitter screen open on a second screen may be rough at best, Twitter … Read the whole story
by Sarah Mahoney
"As a brand, we feel we have hit an enormous milestone, that our five million members makes us the biggest in the industry," Jamie … Read the whole story
by Laurie Sullivan
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
by Tanya Gazdik
When it comes to balancing priorities in their lives, women are confident about their style and lifestyle choices and think fleeting fads like diets … Read the whole story
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by Amy Corr
"The Seven Wonders of Oregon" voiceover states, "Whoever named the Seven Wonders of the World never step foot in Oregon. So we see your … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Roku follows part of the Chromecast model with its new Streaming Stick. But these are all just transitional until personal devices talk more directly … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There's good news for broadcasters now that the federal government has taken their side in the Aereo case. Specifically, the support comes from a … Read the whole story
COMMENTARY
by Oded Napchi
Recently, while reading about Amazon's new Web series, I had a flashback moment to 2004, when we addressed the Internet's potential influence on video … Read the whole story