by Steve Smith
Demand for the finale of the wildly popular series "True Detective" was big enough to bring the company's streaming service HBO Go to its … Read the whole story
by Erik Sass
Hispanic TV nets and publishers joined forces to stage a national town hall with the goal of getting more Hispanics to sign up for … Read the whole story
by Mark Walsh
Katie Couric is kicking off her Yahoo broadcast career on Friday with an interview with former New York City Mayor Michael Bloomberg, now serving … Read the whole story
by Wayne Friedman
CBS resumed its stronger winning ways on Thursday night, putting more distance between it and its competitors. The network earned a Nielsen preliminary 2.7 … Read the whole story
by Tanya Gazdik
"If this year's winner proves anything, it's never underestimate the drawing power of the Muppets, especially when they have a movie to aggressively plug," … Read the whole story
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by Laurie Sullivan
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged … Read the whole story
by Sarah Mahoney
Minwax is introducing a TV campaign themed "We did that!" And it's intended to remind committed crafters of the pride that comes from a … Read the whole story
by Karl Greenberg
Snuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Federal Communications Commission is strongly considering instituting rules that would give TV stations less marketplace leverage by curtailing Joint Sales Agreements (JSAs). For … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC Universal will pool its upfront presentations into one day for its 17 cable networks, including USA, Bravo, Syfy, E!, Oxygen and Esquire.Why? Media … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Across Platforms," which distilled highlights from three dinners where top execs from the … Read the whole story
COMMENTARY
by Jeremy Ozen
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Toyota is working with Google to reimagine the purchase path through desktops and mobile devices. The Google+ Toyota collaboration is part of a digital … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We … Read the whole story