by Wayne Friedman
Les Moonves, president/chief executive officer of CBS Corp., says his network anticipates having "the largest CPM [cost per thousand viewers] growth among the networks … Read the whole story
by Wayne Friedman
In a somewhat surprising move, Disney-ABC Television president and Disney Media Networks co-chair Anne Sweeney will be leaving the company in January 2015. Sweeney, … Read the whole story
by Wayne Friedman
Although the Winter Olympics and the Super Bowl had predictable lower results for competing broadcast networks, cable networks overall witnessed slightly better ratings versus … Read the whole story
by Erik Sass
The newest advertising medium is about to overtake the oldest, at least in Britain, where mobile advertising spending will surpass newspaper ad spending this … Read the whole story
by Sarah Mahoney
"We've been working on this crowdfunding campaign for about a year," Ryan Eckel, VP-brand marketing, tells "Marketing Daily," "and while we inherently knew that … Read the whole story
by Tanya Gazdik
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers that is a celebration of the life journey of Hispanics in the United … Read the whole story
by Karl Greenberg
The automotive category still spends big on TV, so it's no surprise they were dominant in a just-released compendium of TV advertising effectiveness. When … Read the whole story
by Aaron Baar
A new television commercial from Leo Burnett and its emerging-market specialist sister agency, Lapiz, creates a fairy tale environment that depicts people dreaming of … Read the whole story
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by Amy Corr
Hotels.com launched its second TV spot starring Captain Obvious instructing mobile users how to book a room using the Hotels.com app. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What if networks and advertisers offered a real incentive program -- like frequent-flier-like entertainment mileage? In return, viewers would get some real savings -- … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Why would a current HBO subscriber have chosen to watch the finale of "True Detective" instead of watching it on the television? TDG Group's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
CBS chief Les Moonves suggested today that the company could move to a Web-only model, if Aereo prevails at the Supreme Court. "If Aereo … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The Advertising Research Foundation's annual Re:Think conference, scheduled for March 23-26, is a research extravaganza, if you will pardon the hyperbole. Each year, the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs … Read the whole story
COMMENTARY
by Seraj Bharwani
You've probably heard the term earned media being tossed around a lot these day. It's all the rage in CMO offices the world over. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Second-screening is even more prevalent outside the U.S. Go figure. Could it be that our programming is just so much more compelling and captivating … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Social media powerhouse Twitter has officially opened its new East Coast headquarters, and it's not in New York. It's in Cambridge. Twitter Boston tweeted … Read the whole story