by Wayne Friedman
CBS has long touted its consistency for TV advertisers, and for next season, it will prove that again with the network renewing a whopping … Read the whole story
by Steve McClellan
With help from its ad shop Mullen, National Geographic Channel has created a new Web site that is synced to the International Space Station. … Read the whole story
by Gavin O'Malley
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
by Wayne Friedman
Late-night stars -- and viewers -- are still coming out for Jimmy Fallon, although a bit less than in his initial weeks, which was … Read the whole story
by Tyler Loechner
Viamedia, a company with its own TV ad exchange, has appointed Kim Norris as its chief operating officer. Norris will take over operations at … Read the whole story
by Wendy Davis
A recent order requiring Google's YouTube to take down the clip "Innocence of Muslims" could "wreak havoc" on filmmakers, Google warns in new court … Read the whole story
by Wayne Friedman
For next season, as part of its strategy to gain more family-targeted advertisers, Nickelodeon is adding three live action series and more animated series … Read the whole story
by Karl Greenberg
Crowne Plaza's piece of the "Big Win" promotional pie centers on videos featuring PGA star Rickie Fowler. The videos, which started on Thursday, deliver … Read the whole story
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by Amy Corr
Cracker Barrel Cheese launched a TV spot that encourages late night snacking... with a catch -- revealed at the close of the ad, when … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook seems to believe its new video ad format will not only take on TV in reach but compel advertisers to rethink the 15-second … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
Jimmy Fallon is not a Millennial. At 36 years old, he is firmly in the camp of the Gen Xer-but you wouldn't be blamed … Read the whole story
COMMENTARY
by Andy Oakes
There may be a nostalgic view of what the BBC has been but that's not one the former viewers of BBC Three will hold … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We need one more lame TV drama like we need another attorney-driven commercial pushing for legal action over side-effects-laden testosterone supplements. What is a … Read the whole story
COMMENTARY
by Clarisse Cespedes
As a Hispanic woman raising kids in the United States, I'm especially attuned to the attitudes and challenges of moms like me. But in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
United will begin providing free movies and TV shows to fliers via their iOS app next month. The sponsored program underscores how the battle … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Judging by the ever-expanding number of franchises - within my immediate notice, anyway - I'm not alone in my love of all things Chipotle. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The World Wide Web turned 25 on Tuesday; but it changed the world even before it hit its teens. Digital ad sales is proof … Read the whole story