by Wayne Friedman
Dish Network has launched a new TV commercial as part of an overall marketing campaign -- with no mention of the commercial-skipping function of … Read the whole story
by Wayne Friedman
In a battle for traditional TV consumers, things might not seem as bad as they appear for the entire pay TV provider industry. TV … Read the whole story
by Wayne Friedman
Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with … Read the whole story
by Wendy Davis
A coalition of news organizations is asking the 9th Circuit Court of Appeals to reconsider an order requiring Google to take down the clip … Read the whole story
by Laurie Sullivan
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story
by Gavin O'Malley
Rather than a night out, HowAboutWe Media and Grubhub are helping couples do what they do best: order in and watch TV. A number … Read the whole story
by Sarah Mahoney
"They are looking for something a little different than their parents," Glenn Humble, Adroit's director of marketing, tells "Marketing Daily." "They use different criteria." … Read the whole story
by Tanya Gazdik
"We're using humor to challenge the consumer's complacency with their own banking relationship," David Clifton, Huntington Bank chief customer and marketing officer, tells "Marketing … Read the whole story
by Aaron Baar
"What we found [when asking about the game franchise] is that gamers saw it as a good game, but not as a top-tier game," … Read the whole story
by Catharine P. Taylor
It's tough to top the social media-infused frenzy surrounding the mysterious disappearance of Malaysia Airlines Flight MH370 -- including the most wide-ranging set of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men and women online, millennials reported spending roughly 18 hours of their day engaged … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Kickstarter backers of the "Veronica Mars" film project were surprised to find that their digital download of the movie required use of the Flixster … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With six schools going to "the big dance" as somebody (not me) likes to call it, the powerhouse Atlantic Coast Conference picked a good … Read the whole story