TVBlog
by Ed Martin
It's that time of year when the fearsome fates of on-the-fence shows are front and center in the television business. Fox series "Enlisted," is one of the funniest comedies on … Read the whole story
by Wayne Friedman
LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story
by Gavin O'Malley
Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story
by Wendy Davis
Dow Jones has been hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal's Roku … Read the whole story
by Wayne Friedman
The pay TV business lost 251,000 subscribers -- 0.3% -- to settle around 100 million U.S. pay TV homes. Cable TV providers again lost … Read the whole story
by Karl Greenberg
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied … Read the whole story
by Karl Greenberg
A newly launched spot, "Growler," makes the point perhaps more explicitly than the "Villains" ad. Narrated by Benedict Cumberbatch and set in a parking … Read the whole story
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by The Editor
In the March 17 Media Daily News story "TVB Claims Local TV Metric Equals National Ratings Metric” the local live-program-plus-same-day time-shifted data and local … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reading the tea leaves through Steve Jobs in regards to an Apple-manufactured television set can be disheartening -- and enlightening. According to a new … Read the whole story
COMMENTARY
by Jon Mandel
Cox just announced that it will sell TV inventory programmatically. This should be good news for TV advertisers, as it signals progress for an … Read the whole story
COMMENTARY
by Bill Duggan
The Association of National Advertisers has been pushing for commercial TV ratings for a decade. During that time, ROI for every ad dollar spent … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
After seven years, three court rulings and millions of dollars in legal bills, Viacom and Google have settled their battle about video clips on … Read the whole story
COMMENTARY
by Gary Holmes
With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise … Read the whole story