by Wayne Friedman
Continuing the big TV station consolidation trend, Media General and LIN Media are merging -- creating what the companies say is the second-largest pure-play … Read the whole story
by Joe Mandese
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story
by Mark Walsh
KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story
by Gavin O'Malley
Tumblr has struck a major ad partnership with Viacom ahead of this year's upfronts. Per the exclusive deal, Tumblr plans to host content from … Read the whole story
by Erik Sass
CBS Corp.'s planned spinoff of CBS Outdoor as a publicly traded company will raise as much as $560 million in the initial public offering, … Read the whole story
by Wayne Friedman
The most profitable media company last year isn't one with an immediately recognizable brand name -- Liberty Media Corp. Liberty Media rose to the … Read the whole story
by Aaron Baar
AT&T is taking advantage of its status as an NCAA partner (and the fact that the Final Four will be played in its Dallas … Read the whole story
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by Tyler Loechner
Turn this week announced it has partnered with StickyAds.tv, a European video supply-side platform (SSP). Advertisers will have access to StickyAds.tv's video inventory -- … Read the whole story
by Gavin O'Malley
Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story
by Karl Greenberg
To reach younger buyers who might be considering 3-Series, or C Class, or Lexus IS, for that matter, Audi is going big with ads … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The National Association of Broadcasters asked the Federal Communications Commission for a review of pay TV advertising practices, saying that local market cable TV … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The real-time nature of today's consumers has lent itself to programmatic ad technologies. But that same nature has threatened traditional TV advertising, which is … Read the whole story
COMMENTARY
by Mallory Russell
In the U.S., the Super Bowl is the supreme sporting event for advertisers. It captures the biggest captive television audience of the year; in … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The two biggest names in the online video business, Netflix and YouTube, are at opposite ends of the spectrum. They leave a sizable middle. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to research recently released by the Consumer Electronics Association, while 79% of online U.S. adults obtain video content from traditional television programming providers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The term "patronising" has had a big week. Grant Shapps had the insult levelled at him for his rather crass creative suggesting the Tories … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Sen. Al Franken (D-Minn.), one of the most vocal proponents of net neutrality principles, is warning the Department of Justice that Comcast's planned acquisition … Read the whole story