TVBlog
by Ed Martin
The enormous media coverage of Sunday night's heart-stopping episode of CBS' "The Good Wife" in which one of its main characters, Attorney Will Gardner, was suddenly shot to death got … Read the whole story
by Joe Mandese
In what may be the first empirical view of the so-called "Olympic effect," a disproportionate share of Madison Avenue's media spending was allocated to … Read the whole story
by Wayne Friedman
Walt Disney Chairman/CEO Bob Iger wasted little time in choosing a successor to Disney-ABC TV and Disney Media Networks chief executive Anne Sweeney -- … Read the whole story
by Erik Sass
Screenvision, one of the nation's two dominant cinema advertising networks, is unveiling a new preshow package of entertainment and advertising, "Front & Center," with … Read the whole story
by Gavin O'Malley
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story
by Aaron Baar
The new campaign introduces a family that includes a hamster dad, a human mom, an African-American grandfather, a Latin aunt, a French-speaking towheaded sister, … Read the whole story
by Karl Greenberg
The effort is backed by a new TV spot, "Trust," via Zambezi. The ad features TaylorMade spokes-golfers Sergio Garcia, Dustin Johnson, and Justin Day … Read the whole story
by Karl Greenberg
Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story
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by Amy Corr
Dr Pepper TEN brought back its popular "Mountain Man" character in its latest ad, "Bold Country." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a groundbreaking pact, Netflix agreed to pay a separate fee for a more direct broadband connection to Comcast. The deal came about because … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
CBS took some shots via the Twitterverse over the weekend during its broadcast of the Kansas vs. Stanford NCAA Basketball game for repeatedly cutting … Read the whole story