TVBlog
by Ed Martin
NBC's "Days of Our Lives" made history last week with its story line about the wedding of two gay men -- a story that had never been told on daytime … Read the whole story
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by Joe Mandese
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-demand programming grew 24% over the past year. The year-over-year analysis, which is … Read the whole story
by Wayne Friedman
Video-on-demand viewing continues to climb -- especially for TV programming. Programming from broadcast and cable networks saw a 17% increase in time spent viewing … Read the whole story
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by Laurie Sullivan
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream have created a global platform to support distribution, production and asset management requirements … Read the whole story
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by Wayne Friedman
Cable TV news network brand perception has remained steady since the first of the year -- with Fox News still garnering the only positive … Read the whole story
by Sarah Mahoney
With every college basketball fan in the country still licking their wounds over battered brackets, Lowe's seized a social media moment, creating a Twitter-inspired … Read the whole story
by Karlene Lukovitz
Eight days after announcing the national rollout of its first breakfast menu and the first TV spots in its campaign -- which featured "Ronald … Read the whole story
by Karl Greenberg
The new ad exemplifies all of that through a series of frenetic vignettes aligning the different cars with, respectively, the impetuous and fickle eroticism … Read the whole story
by Sarah Mahoney
To make sure the new effort stands out from other retailers, including close competitors JCPenney, Target and Macy's, the effort also includes a series … Read the whole story
by Larissa Faw
New Research from Spark and RealityMine shows that engagement with the NCAA tournament is strong early and doesn't fade, versus the gradual build to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers for decades could tell you that grabbing young late-night viewers was an important part of media campaigns. David Letterman had a lot … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Thinking about C7 this upfront? Only if the price is right. And don't worry -- this isn't about an industrywide change circa 2007. TV … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Is GroupM's President right in thinking adland has an issue attracting millennials? Take a look around your office and you may well struggle to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Early testers of the device released last Wednesday didn't say it was bad, but neither were most of them very impressed. And many are … Read the whole story
COMMENTARY
by Jon Last, Columnist
I did something last week that I hadn't done in awhile. I attended opening day at an MLB ballpark, and I had a better … Read the whole story