by P.J. Bednarski
Ending just a week of speculation, CBS today announced that Stephen Colbert, host of "The Colbert Report" on Comedy Central, will succeed David Letterman … Read the whole story
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by Wayne Friedman
Building on its new effort to target millennials, Turner Broadcasting's HLN news channel has now struck a strategic deal with Twitter. One of its … Read the whole story
by Erik Sass
Boostability is customizing its partner programs to enable traditional media companies -- including broadcast TV, radio and cable -- to begin offering advertising clients … Read the whole story
by Laurie Sullivan
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
by Larissa Faw
Speaking at MIPTV this week, the CEO of Publicis Groupe said that despite the dramatic and ongoing shift in dollars from analog to digital, … Read the whole story
by Aaron Baar
"We thought it would be wonderful to have this creative metaphor [of] when everything works together, the world just sings," Rudy Wilson, vice president. … Read the whole story
by Aaron Baar
"We found our consumers love loyalty, family and staying true to their words. Working with 20th Century Fox ... we had a chance to … Read the whole story
by Karl Greenberg
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keaton, and L'Oreal Paris executive Danielle Macaluso to talk about melanoma, the most … Read the whole story
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by Amy Corr
CARFAX is like TMZ when it comes to researching the history of used cars. Read the whole story
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by Amy Corr
Wheat Thins launched "Air Chase," a TV ad promoting its Wheat Thins Popped crackers. Read the whole story
by Wayne Friedman
Disney-ABC Television's shifting of its senior executives continues with James Goldston becoming president of ABC News. Goldston, who had been senior vice president of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Federal Communications Commission believes that each TV station license continues to be unique -- and specific. With that in mind, it has established … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FilmOn X is asking the Supreme Court to side with the rival streaming service Aereo in its upcoming showdown with TV broadcasters. "Contrary to … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
If a brand isn't offering product videos on its website, it's missing a potential marketing and engagement opportunity. About 90% of consumers watch online … Read the whole story
COMMENTARY
by Dan Ackerman, Op-Ed Contributor
Havas Media's head of research, Joe Abruzzo, recently posted a really great analysis of broadcast and cable audiences. In it, he puts a new … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
A month ago, Honey Maid launched a campaign, "This Is Wholesome," that celebrates families of all kinds. Apparently its message of love and tolerance … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
TV, social media and second-screening seem to be a trifecta made in advertising heaven, but the "second screen" can be a confusing carousel featuring … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The consensus seems to be that this year's upfronts will see an increase in the number of deals struck on the basis of C7 … Read the whole story