TVBlog
by Ed Martin
At first blush it looks as if CBS made a safe choice in Stephen Colbert to replace David Letterman. But we have an entirely new mystery to speculate about: Who … Read the whole story
by Joe Mandese
Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV … Read the whole story
by Gavin O'Malley
Fired up for the upfronts, BuzzFeed wants to help TV networks drive audiences to specific shows. A new "Social Tune In" program, which the … Read the whole story
by Wayne Friedman
Now with seven weeks on the ratings book -- and with the auger of Stephen Colbert set to be David Letterman's replacement on CBS' … Read the whole story
by Laurie Sullivan
Consumer behavior and interactions with digital platforms like Google's YouTube and search engines continue to change the dynamics of television viewership. Research from Google … Read the whole story
by Wayne Friedman
Here's another reason that TV broadcast networks are trying so hard to stop Aereo: A new study reveals that many U.S. viewers would considering … Read the whole story
by Karl Greenberg
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keaton, and L'Oreal Paris executive Danielle Macaluso to talk about melanoma, the most … Read the whole story
by Wayne Friedman
Media stocks got hammered along with the rest of the stock market on Thursday. Walt Disney was down 3.7% to close at $77.51; CBS … Read the whole story
by Karlene Lukovitz
The creative focuses on relatable, funny "airhead moments" designed to resonate with the Millennial target audience, Jen Redmond, associate brand manager for Airheads parent … Read the whole story
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by Amy Corr
PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading to the Masters Tournament in the latest pair of "This is SportsCenter" ads. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too many talk shows and not enough good guests? It's seems to be a growing supply and demand TV content quandary. More so with … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation's "Great Mind Award" for its research paper on a how audiences emotionally … Read the whole story
COMMENTARY
by Matthew Witt
After watching the show, I appreciated the impact that the concept of selflessness could have on my own work. Read the whole story
COMMENTARY
by Doug Chavez, Columnist
While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area … Read the whole story