by Wayne Friedman
With just about a month and a half left of the 2013-2014 TV season, NBC still sits in first place among key 18-49 prime-time … Read the whole story
by Wayne Friedman
Longtime Turner Entertainment Networks executive Steven Koonin, president of entertainment, is leaving to be the chief executive officer of NBA team the Atlanta Hawks. … Read the whole story
by Erik Sass
With a global audience of at least 700 million in 2006, the FIFA World Cup is one of the world's biggest sporting events. Now, … Read the whole story
by Laurie Sullivan
Phoenix Marketing International will release findings this week from an online travel audit analyzing consumer sentiment about the most popular travel industry ads on … Read the whole story
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by Tyler Loechner
AOL's Adap.tv on Friday announced a partnership with Integral Ad Science that will blend Integral's tech into Adap.tv's platform. The company announced the partnership … Read the whole story
by Larissa Faw
While the fast-food marketer hopes its new Specialty Chicken product is a raving success, that's the name of its new campaign for it. The … Read the whole story
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by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 and 2013 year-end financial results. Per a release, the company recorded $614,216 in … Read the whole story
by Karl Greenberg
The brand is backing the product with a campaign using the SAM acronym as a springboard for humorous, suggestive ads where SAM, because of … Read the whole story
by Tanya Gazdik
It might seem like an obvious creative direction, but a TV spot breaking for Thompson's Water Seal is the first time the home improvement … Read the whole story
by Tanya Gazdik
"This ... drives awareness of the new product and the need to take care of your dog's teeth the same way you do your … Read the whole story
by Karl Greenberg
The automaker says the effort will include TV spots based on the videos. There will be additional videos that speak more directly to the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will the TV upfronts see more structural changes -- making marketers pay for additional time-shifted programming -- from programs viewed beyond three days via … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Quiznos, the sub sandwich chain, is getting some notice for a video in which a Kevin Spacey impersonator does a stunningly real turn as … Read the whole story
COMMENTARY
by Catharine P. Taylor
Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too many talk shows and not enough good guests? It's seems to be a growing supply and demand TV content quandary. More so with … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story
COMMENTARY
by Todd Wilson
The importance of the mobile experience in travel marketing can't be understated. As I've written about before, the inspiration to travel (and the need … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Earlier this week I attended the Festival of Media Global in Rome, Italy, where I chaired all the sessions in a conference room aptly … Read the whole story
COMMENTARY
by Molly Fessenden
Can Taco Bell dethrone McDonald's in the world of fast food breakfasts? It's too early to tell if the Tex-Mex brand can snatch market … Read the whole story