TVBlog
by Ed Martin
I'm hoping that Colbert might try to distance himself from all the other broadcast late-night guys and place a greater emphasis on adult engagement rather than perpetually playing to the … Read the whole story
by Erik Sass
Advertisers can now deliver ads to mobile devices -- as well as tablets and laptops -- that are complementary and simultaneous with ads on … Read the whole story
by Wayne Friedman
On top of an already solid first quarter for NBCUniversal with a big Sochi Winter Olympics, ad revenue take yielded soaring overall financial results. … Read the whole story
by Wayne Friedman
In a first, HBO has made a deal for the repeat airings of its original shows on new digital platforms it doesn't own -- … Read the whole story
by Wendy Davis
The Supreme Court on Tuesday expressed skepticism about the legality of online streaming service Aereo, but also appeared concerned that a ruling against the … Read the whole story
by Wayne Friedman
In the first quarter, AT&T says it had a net gain of 4% for its pay TV service, its U-verse TV -- some 201,000 … Read the whole story
by Tyler Loechner
AOL's Adap.tv on Tuesday announced the expansion of its recently opened Singapore office with two new hires. The company has named Arjan Bolhius and … Read the whole story
by Nina Lentini
The campaign includes traditional media, social media, ecommerce, and media planning. It is a step-change in the Cetaphil's marketing efforts, which have historically relied … Read the whole story
-
by Amy Corr
Name the greatest invention ever. Gatorade athletes exude colorful liquids. Let's launch! Read the whole story
COMMENTARY
by
One day, Don Draper sleeps past noon, crawls out of bed, and discovers that he's a giant insect. Oh, wait. That's Franz Kafka's "Metamorphosis." … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new set of social codes and even marketing points are arising from a post-mass media age of radically personal, on-demand media consumption. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
This is the year historians will look back upon and recall as the year television changed forever. Many people will say TV is in … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Supreme Court today didn't seem particularly concerned with the fate of Aereo, a startup backed by Barry Diller that allows people to stream … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook's service to allow selected partners' videos to play automatically in timelines not only flies in the face of its claim to be making … Read the whole story