by Joe Mandese
At a time when a rapidly expanding "TV universe" is poised to explode into an even more expansive "video universe," Nielsen is releasing new … Read the whole story
by Wayne Friedman
Viacom posted somewhat weak U.S. advertising growth in its second fiscal quarter -- but soaring international advertising revenue gains. U.S. advertising revenues inched up … Read the whole story
by Gavin O'Malley
Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Among other offerings, SNI showed off "Star Salvation," an online series that will … Read the whole story
by Wayne Friedman
AT&T may be looking to get back into the traditional pay TV business in a big way -- with talks about it buying big … Read the whole story
by Larissa Faw
The direct-response company will report into Havas' existing DR shop Havas Edge. Revenue Frontier delivers long- and short-form television content in both English and … Read the whole story
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by Amy Corr
There is a lot of great TV to watch, so All Media Network launched SideReel, a free app that lets TV fans keep track … Read the whole story
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by Amy Corr
To support World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create an atypical 60-second commercial to encourage parents to look … Read the whole story
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by Amy Corr
Golf is hard for newbies like me, yet somehow still enjoyable. That's the tone the PGA of America used in its TV campaign promoting … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's upfront time, and TV/media executives hope to get the answers to many of their questions. But answering the riddle of how Twitter and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the current upfront, TVGN, the former TV Guide Network, now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
CNNx is a reimagining of how we might consume news in a highly personal, on-demand world. It begs the question of how marketers can … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mushrooming tablet video viewing proves the obvious point that streaming media has been waiting a decade to get the heck off the desktop. Somehow … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the … Read the whole story
COMMENTARY
by Joe Marchese
It's Upfronts season. Which also means, now, that it's NewFronts season. And, wow, there is a lot of content out there. We talk a … Read the whole story
COMMENTARY
by Malcolm Cox
As excitement-frenzy in many places-starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands … Read the whole story