TVBlog
by Ed Martin
When it comes to incorporating real life drama into its story lines and putting a message across without interrupting the scripted drama at hand, no soap opera comes close to … Read the whole story
by Wayne Friedman
TV producers better ramp up TV show production -- otherwise we'll have apathetic binge-viewing TV consumers, according to a new study. Binge viewing is … Read the whole story
by Mark Walsh
Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more … Read the whole story
by Wayne Friedman
Higher winter Olympic TV advertising, retransmission fees and political advertising boosted Graham Holdings' Post-Newsweek TV stations in the first quarter. Revenues grew 24% to … Read the whole story
by Larissa Faw
The message: baseball is as much about creating fond family memories as it is about winning and losing. ZapBoomBang produced the spots to get … Read the whole story
by Tyler Loechner
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
by Aaron Baar
Samsung, which has winningly used Miami Heat forward LeBron James in its television commercials to provide a glimpse of the basketball star's life, is … Read the whole story
by Tanya Gazdik
"It celebrates the moments that make our life just that little bit simpler and more magical," says Christina Smedley, vice president of global brand … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the current upfront, TVGN, the former TV Guide Network, now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Many marketers now consider online video nearly on par with TV. In fact, many believe original digital video will become as vital to their … Read the whole story
COMMENTARY
by Malcolm Cox
As excitement-frenzy in many places-starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter needs to produce some better figures the next time it reports quarterly income and outgoings. So it's interesting to see it take a … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I know I'm supposed to revert into bitchy-media-scold mode whenever The New York Times comes up in casual conversation, but I can't. I like … Read the whole story
COMMENTARY
by Mallory Russell
They say that imitation is the sincerest form of flattery. In branded video, mockery is similarly flattery, and something that brands should not only … Read the whole story