by Wayne Friedman
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister company Warner Bros. Pictures will be running a massive marketing deal for sci-fi … Read the whole story
by Wayne Friedman
Are TV news programming viewers different from other TV viewers -- and will they buy into more ad-related messaging? Latitude says viewers consuming TV … Read the whole story
by Joe Mandese
For the first time since it began ranking the world's biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its … Read the whole story
by Erik Sass
The U.S. cinema advertising marketplace is about to undergo a major consolidation, as the country's biggest cinema advertising network, National CineMedia, revealed that it … Read the whole story
by Mark Walsh
PBS Digital Studios unveiled four new shows at its first NewFront event. The new offerings include "Frankenstein, M.D.," the first scripted series from PBS' … Read the whole story
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by Gavin O'Malley
Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in … Read the whole story
by Karlene Lukovitz
The series, "House of Gold," is a reality-TV spoof that features the adventures of the "Gold sisters" - three Pretzel Thins who made a … Read the whole story
by Karl Greenberg
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie cords, BMX bikes, skateboards, or various aerial acrobatics. It's the sport of … Read the whole story
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by Amy Corr
Starburst candies are juicy, but just how does it happen? Magic? A little man with a flavor injector? Tiny jets? In one of two … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is TV dead? AOL asked this provocative question in a recent display ad. We didn't necessarily get an answer -- just a link to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Tesla, the upscale all-electric car brand, sells its cars directly to the public. It doesn't have an independent dealership system as part of its … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both … Read the whole story
COMMENTARY
by John Fetto, Op-Ed Contributor
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Online video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At its NewFronts presentation, PBS Digital made it crystal clear it came to play in the digital space, where, it appears, it's already gained … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As social media has become ubiquitous in contemporary culture, it was pretty much inevitable that kids would get involved, raising concerns about exposure to … Read the whole story