by Wayne Friedman
Discovery Communications' U.S. advertising revenues moved up by mid-single percentage increases during the first quarter with international ad business up by big double-digit gains. … Read the whole story
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by Wayne Friedman
Major revenue gains for Super Bowl, Winter Olympics and retransmission fees -- as well as revenue from new station acquisitions made in 2013 -- … Read the whole story
by Wayne Friedman
DirecTV, in the middle of possible merger talks, scored some middling first-quarter financial results but a higher stock price on Monday. Revenue saw an … Read the whole story
by Wayne Friedman
One of the highest-rated TV programming series in the U.S. -- the Olympics -- will continue to be aired on NBCUniversal TV networks and … Read the whole story
by Tyler Loechner
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
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by Wayne Friedman
In an otherwise stellar financial quarter performance, Walt Disney says advertising revenues at both ABC Television Network and ESPN declined in its fiscal second … Read the whole story
by Karl Greenberg
The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There … Read the whole story
by Laurie Sullivan
A last-minute dinner party or event has you in a tizzy because you forgot the wine? The mobile app Drizly enables consumers to order … Read the whole story
by Sarah Mahoney
"We sell very commoditized products, which consumers can easily find in many stores nearby," says Julie Lyle, CMO of the retailer. "So the point … Read the whole story
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by Amy Corr
A billboard that filters the air. A book that filters water. Let's launch! Read the whole story
COMMENTARY
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Called "Monolith," this was one heavy-handed, overwrought episode, written by Erin Levy. Heavy on M's (the moon, Mona, Mona Lisa, The Mets) big lunar … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Tesla, the upscale all-electric car brand, sells its cars directly to the public. It doesn't have an independent dealership system as part of its … Read the whole story
COMMENTARY
by Patrick Quigley
Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. Marketers must recognize that … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both … Read the whole story
COMMENTARY
by Molly Fessenden
McDonald's, the perennial emblem of global fast food giants, has come to a crossroads. After decades of dominating the industry, the brand has found … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story