by Luke Paul Mandese
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
by Wayne Friedman
Just days before Fox's upfront TV presentation -- as well as other TV networks -- 21st Century Fox executives continue to make a case … Read the whole story
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by Tyler Loechner
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
by Gavin O'Malley
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
by Wayne Friedman
In the midst of a major deal and talks among pay TV providers, Dish Network's revenue grew slightly more than analysts expected, and the … Read the whole story
by Larissa Faw
The campaign has been a success for the car maker so the real life pregnancy of Laurel Coppock, who plays 'Jan,' has been written … Read the whole story
by Erik Sass
In the newest example of local broadcasters expanding their capabilities to offer local advertisers more digital marketing services, broadcast radio group Entercom Communications this … Read the whole story
by Tanya Gazdik
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields for its "Urban Attitudes" collection. The affordable collection is geared toward a younger, … Read the whole story
by Sarah Mahoney
As homeowners across the nation rev up their lawnmowers and clean out gutters, the home improvement geniuses at TrueValue, Ace and Lowe's are taking … Read the whole story
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by Amy Corr
Bubba Watson is a great golfer, but I'd think twice about letting him cook in my kitchen. Watson stars in the latest ad for … Read the whole story
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by Amy Corr
I had no idea what knolling was until I watched the latest ad for Sherwin-Williams and its Coastal Cool color collection. The term was … Read the whole story
COMMENTARY
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Called "Monolith," this was one heavy-handed, overwrought episode, written by Erin Levy. Heavy on M's (the moon, Mona, Mona Lisa, The Mets) big lunar … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's all good and well that networks and producers are getting a nice bump in revenue from digital video platforms. But that may not … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly, which charts big shares of ads online, has analyzed why this year ad sharing of those expensive spots in the SuperBowl was way … Read the whole story
COMMENTARY
by Patrick Quigley
Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. Marketers must recognize that … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Did you attend the New Fronts in NYC this week? Perhaps you have been reading the stream of news stories coming out of each … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Earlier this year, we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I'd like to start today's column with a shout-out to the pharmaceutical industry. Following a 48-hour stretch in which I participated in a range … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There has never been a better time to explore solutions for cross-platform measurement. New technological advancements have been embraced by content consumers -- and … Read the whole story