TVBlog
by Ed Martin
When it comes to consuming media, there is nothing quite as inviting as a rock-solid broadcaster that remains true to its stated goals and delivers on them with reassuring consistency. … Read the whole story
by Wayne Friedman
CBS' advertising revenues were down in the first quarter of the year -- partly as a result of unfavorable comparisons to a year ago, … Read the whole story
-
by Wayne Friedman
Cablevision Systems Corp. continued to lose ground with its video subscribers, but earned sharply higher advertising revenue for its first-quarter period. Q1 revenues gained … Read the whole story
by Tanya Gazdik
The Visit California tourism effort partnered with the "Entertainment Tonight" TV show on a campaign. Themed "Dream It.... Do It!" the series highlights the … Read the whole story
by Tyler Loechner
The Players Championship teed off on Thursday, and with it came a new video-based ad campaign for the PGA Tour. The PGA Tour and … Read the whole story
by Larissa Faw
The campaign has been a success for the car maker so the real life pregnancy of Laurel Coppock, who plays 'Jan,' has been written … Read the whole story
by Sarah Mahoney
Between the arrival of warmer spring weather and a later-than-usual Easter, retailers registered a much bigger April sales bounce, with the Gap's Old Navy … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In 2013, the average number of TV channels in a typical U.S. home was just over 189. This was up nearly 50% over the … Read the whole story
COMMENTARY
by
No longer just a diversion or a novelty act, online video is growing up right before our eyes, as the NewFronts proved. Good content … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly, which charts big shares of ads online, has analyzed why this year ad sharing of those expensive spots in the SuperBowl was way … Read the whole story
COMMENTARY
by Jeremy Ozen
As interactive video advertising has increasingly included platforms other than the desktop, the term "video-neutral" has been on the lips of more and more … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
After a week and a half of traipsing through the hyperbole of NewFronts presentations, I was more than happy to see some sarcasm directed … Read the whole story