by Wayne Friedman
Building on the somewhat quiet improvement in ratings, CW will add two new shows to its schedule next year. New shows for the fall … Read the whole story
by Wayne Friedman
Connected TVs have seen rapidly growing digital video usage. In the first quarter of 2014, U.S. broadband households watched roughly three hours of online … Read the whole story
by Joe Mandese
In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story
by Tyler Loechner
Viggle this week announced a partnership with Telescope to bring additional real-time participation tech to its app. Viggle is an app consumers use to … Read the whole story
by Mark Walsh
The number of U.S. households with a TV connected to the Internet grew to 42 million in the first quarter, up almost 17% from … Read the whole story
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by Tyler Loechner
AOL's Adap.tv announced late Wednesday that the company has signed 19 new Japanese media firms as clients. The programmatic video ad platform opened its … Read the whole story
by Karlene Lukovitz
The TV ad, "Little Help," will launch May 15 in more than 15 markets. It shows an Oreo providing "a moment of support" in … Read the whole story
by Larissa Faw
New TV and radio spots From Deutsch LA will feature original music from singer/songwriter Ray LaMontagne. The new spots, running through the fall, will … Read the whole story
by Karl Greenberg
The humorous campaign, "Mom's Inner Voice," rolling out over the next six months, aims to tell the tale of multitasking moms through their thoughts, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Some advertisers tend to marginalize the connected TV universe but a new survey of buyers and planners by Mixpo says they're ready to jump … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for that big investor play on TV stocks in this upfront market? You'll need to look harder. Perhaps the most identifiable TV stock … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Remember when TV shows and movies were far and away the most popular type of digital programming, and nothing else came close? Now, original … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The great springtime massacre of new shows is over, and fans are celebrating the ones who made it past the corporate axe, meat cleaver, … Read the whole story
COMMENTARY
by James R. Gregory
Wally Olins, an early leader in a revolution of commercial branding and communications, passed away on April 14 at 83 years old. Read the whole story
COMMENTARY
by David Measer, Op-Ed Contributor
When Kevin Durant accepted his MVP trophy, he said very little about himself. Instead, he singled out every one of his current Oklahoma City … Read the whole story